Mr Alex LALUMIERE, Director of HP’s 3D Printing Category & Alliances in Asia Pacific and Japan, leads the business operations and the introduction of new products, materials and services in the Asian market. He works with strategic partners to develop long-term business opportunities. He is also fostering relationships with industry and government bodies across the region to help driving the adoption of additive manufacturing. Prior to that, Alex led 3D Printing direct sales with strategic accounts across the region.
In his previous role, Alex oversaw Asia-Pacific and Japan’s portfolio of computing services spanning configuration, deployment, care and usage services. He led all aspects of sales, portfolio development, go-to-market programs and business development. Most recently, he pioneered the development and enablement of HP’s Device-as-a-Service solution.
Since 2001, Alex has held various worldwide & regional positions at HP across both the PC and printing businesses. During his 18-year tenure, he contributed to the implementation of strategic projects and the development of emerging businesses at HP. Prior to his current role, Alex was Senior Manager of the Services, Displays & Accessories business in Asia Pacific and Japan.